Our hero product which goes by many a name: Liquid Gold, Cane Champagne, enjoyed all over this great nation.

Bundaberg Original UP Rum was the product that the Bundaberg Distilling company was built upon. First distilled in 1888, the product we drink today still faithfully follows the same time honoured process.

Grown in the fertile local soil, the finest cane is sent to be milled at the Bundaberg Sugar Mill next door to the distillery. Rich, sweet molasses is produced, which is then fermented, double distilled, then sealed away to age in oak vats that to this day are still hand made by a family cooperage.

Aged for a minimum of two years, it is then bottled at 37% ABV, in a trademark bottle that has changed little over the decades. This is based on the same design first introduced in 1961 by Sam McMahon, who introduced the trademark 'Brick', as well as introducing our mate Bundy R. Bear on the bottle.

Available in 50ml, 375ml, 500ml, 700ml, 1000ml, 1125ml bottles, 37% ABV.

Bundaberg Original Overproof has been around as for as long as its Underproof brother. It is based on the same spirit, and blended to extra strength.

So why is it called "Overproof"? Well, back in the early days there were no sophisticated instruments to measure the alcohol content, so there was an ingenious test used to determine the strength of spirits. Ordinary gunpowder was saturated with the spirit. If, when lit, the powder flashed, it was "overproof". If it did not, it was "underproof".

These days, we don't risk blowing up the vats by lighting up some gunpowder, and instead we have an instrument called a hydrometer to measure the alcohol content for us.

The term "proof" now refers to an alcohol content of 50% by volume, or 100 Proof. Underproof means the rum is less that 50% ABV, and Overproof means the rum is over 50% ABV.

Bundaberg Original OP is blended to 57.7% ABV. The stronger blend brings out more of the rich, intense character that is the signature of all Bundaberg Rum products.

Available in 700ml, & 1125ml, as well as blended with cola in cans & stubbies (6.5% ABV).

Bundaberg Rum 100 Proof has been crafted, distilled and bottled at strength. Bearing the hallmarks of the original Bundaberg underproof rum, 100 Proof delivers a more intense, yet mellow character.

Grown in the fertile local soil, the finest cane is sent to be milled at the Bundaberg Sugar Mill next door to the distillery.

Rich, sweet molasses is produced, which is then fermented, double distilled, then sealed away to age in oak vats that to this day are still hand made by a family cooperage.

Available in 700ml, 1125ml bottles, 50% ABV.