Bundaberg® Rum Introduces Seventh Master Distillers’ Collection Release

Bundaberg Rum, the nation’s favourite rum brand1, is bolstering its Master Distillers’ Collection (MDC) offering, reinventing the previous limited edition releases as an annual Blender’s Edition release. 

Each year, the Master Distillers’ Collective will carefully select an outstanding Bundaberg Rum blend that displays exceptional character and flavour, to be proudly released as the annual Blender’s Edition. 

Boasting a complex flavour featuring delicate hints of raisins, vanilla and spice, and a long and exceptionally smooth finish, Blender’s Edition is the collective brainchild of the Distillery’s rum connoisseurs and is best enjoyed neat or on the rocks. 

Since coming to market in 2010, the MDC range has made its mark on Bundaberg Rum adorers and premium rum fans alike. Originally positioned as a series of limited edition premium blends, the collection is now the largest contributor to the Diageo Australia super premium portfolio2. In addition, the range has transformed the global perception of the brand, with the first five releases recognised on the world stage, bringing home a series of prestigious accolades3

Commenting on the launch, Bundaberg Distilling Co. Chairman David Halliday said, “Like the previous Master Distillers’ Collection releases before it, Blender’s Edition is a true collector’s rum, and its exceptional flavour represents our legacy of producing world-class rums, which has been unique to the Bundaberg Distilling Co. for 125 years.” 

“We’re thrilled to add another remarkable drop to our portfolio of premium rums and look forward to building on the range on an annual basis – providing an opportunity for both existing Bundaberg Rum fans and new fans who are looking to trade up. Since announcing the launch to our fans on Facebook, we’ve seen amazing enthusiasm, and are excited to present them with the release of our latest creation,” Halliday added. 

“It’s exciting to see an Australian distillery create truly world class premium rums.” 

Showcasing the brand’s commitment to its loyal fan base, Bundaberg Rum will host a launch for MDC Blender’s Edition at the Distillery on Saturday, 8 March. From 17 March, the 700ml bottle (40% ABV) will also be available to purchase from retailers nationwide for $89.99.

 

1 Holding a 78.7% share in value of the total rum market – AZTEC MAT December 2013

2 Holding a 12% share in value of the super premium market – AZTEC MAT October 2013

3 Winning medals at the prestigious International Wine & Spirit Competition in 2011, 2012 and 2013