The resilience of people in QLD and NSW is again being tested with this latest flood crisis. At Bundaberg Rum, we understand the long road to recovery that follows this devastation, and as always, we want to help.
To do our bit, we are producing a limited-edition flood relief bottle, the ‘From Our Town To Yours, Flood Recovery Rum’. The label on this bottle will uniquely feature the individual names of over 40 flood affected regions across QLD and NSW.
We are aiming to raise $200,000 for flood relief efforts through a $100,000 donation, and an additional $100,000 via profits from sales of the bottle – of which we will be donating 100% to the Australian Red Cross QLD and NSW Floods Appeal.
Thank you once again for your support. We have been overwhelmed by your response with all 44 regions now sold out on our website. Once the bottles have been produced, a small number of bottles will be available in the store at our Distillery. Please note, quantities and regions of the bottles that will be available are yet to be determined.
FREQUENTLY ASKED QUESTIONS
Q: What is the Bundaberg 'From Our Town To Yours' Rum?
Bundaberg Rum is on a mission to raise $200,000 to help flood-hit communities across Queensland and New South Wales recover and rebuild.
The proud Queensland brand will donate $100,000 to the Australian Red Cross QLD and NSW Floods Appeal. We are aiming to raise another $100,000 with the release of a new limited-edition flood appeal Rum, called From Our Town to Yours.
To pay tribute to the resilience and fortitude on display along much of Australia’s east-coast, each of these collectable bottles will feature the name of one of the 44 flood ravaged regions – from Gladstone, to Gympie, Brisbane, Lismore and Greater Sydney.
Q: When and where can I get some, and what is the price?
The limited-edition premium blend aged Rum will be sold via the Bundaberg Rum website, with 100 per cent of profits going to the Australian Red Cross QLD and NSW Floods Appeal.
RRP is $49.95
Q: What regions have appeared on the 44 different bottles and is the rum the same in each bottle?
Armidale, Ballina, Bega Valley, Bellingen, Brisbane, Bundaberg, Byron, Clarence Valley, Coffs Harbour, Eurobodalla, Fraser Coast, Gladstone, Glen Innes, Gold Coast, Goondiwindi, Greater Sydney, Gympie, Ipswich, Kempsey, Kiama, Kyogle, Lismore, Lockyer Valley, Logan, MidCoast, Moreton Bay, Nambucca, Newcastle, Noosa, North Burnett, Port Macquarie, Redland, Richmond, Scenic Rim, Shoalhaven, Somerset, South Burnett, Southern Downs, Sunshine Coast, Tenterfield, Toowoomba, Tweed, Western Downs and Wingecarribee.
The rum in each of these bottles is the same.
Q: How many bottles have been made and are they numbered?
We will be making enough bottles to raise $100,000 that we will be donating to the Australian Red Cross QLD and NSW Floods Appeal.
These bottles will be unnumbered.
Q: Where are the profits donated?
The proceeds from the sale of the limited edition From Our Town to Yours Rum go to the Australian Red Cross QLD and NSW Floods Appeal. Donation to the charity is only made when the product is purchased from Bundaberg Rum.
Q: When will the bottles be shipped?
This bottle is currently being sold as a pre-sale and will not be dispatched until a later date. At present we believe this bottle will be ready to dispatch towards the end of April, however this may change.
Q: Is there a limit to how many you can buy?
There is no limit to how many bottles that can be purchased (until sold out). However the From Our Town To Yours Collection is limited to one purchase per person per transaction.
Q: What happens if you sell out?
This is a limited-edition series and we know these series have sold quickly in the past, so we’re encouraging people order their bottle now (if still available). If we do sell out, you can still continue to contribute directly to the red cross here.
Q: How did you make the Bundaberg From Our Town To Yours Rum?
It’s a blend of aged premium rums aged in heavy charred American oak barrels, and old port, bourbon and sherry barrels. The result is a full bodied, complex aged rum with rich oak, dried fruit and dark chocolate notes that then transcend into a long and incredibly smooth finish accentuated with hints of ripe raisins.
Q: How should I drink it?
Bundaberg From Our Town To Yours Rum is best enjoyed over ice or with your favourite mixer.
Q: What is the ABV?
Bundaberg From Our Town To Yours Rum is 37% ABV.