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Australian Bushfire Regeneration Rum

Here at Bundaberg Rum, we are proud to announce the launch of our limited-edition ‘Australian Bushfire Regeneration Rum”. We’ll be donating 100% of profits from the sale of this bottle to help raise $1 million for WWF’s Australian Wildlife & Nature Recovery Fund.


The devastating bushfires of 2019-20 have killed an estimated 1.25 billion animals including thousands of koalas and iconic species such as kangaroos, wallabies, kookaburras, cockatoos and honeyeaters. More than 12 million hectares of precious bushland was burned.


WWF’s Australian Wildlife and Nature Recovery Fund will deploy emergency funds to care for our injured wildlife and now that the fires have cleared, help restore the forest homes our koalas, kangaroos and other animals have lost, by planting and protecting two billion trees by 2030, creating safe corridors for koalas, and helping to implement indigenous and rural fire practices.

WWF-Australia work closely with local wildlife organisations to ensure the money is used where it’s needed most. To find out more about the great work they do visit their website


Our Australian Bushfire Regeneration Rum can be purchased from:

  • Your local bottle shop
  • Selected Dan Murphy’s and their website
  • Selected BWS stores and their website
  • First Choice QLD

Frequently Asked Questions

The last few months have been decidedly tough for this beautiful country and for much of our precious and unique wildlife and bushland.

Every Australian has felt the heartbreak of what we’ve already lost and having experienced two devastating fires at our Bundaberg Rum Distillery and witnessed the effects of regional flooding in our history, we’re acutely aware that the road to recovery is long and that impacted communities, bushland and wildlife need our help today, tomorrow and well into the future.

We’re partnering with WWF-Australia and releasing a limited-edition Australian Bushfire Regeneration Rum to raise $1 million for WWF’s Australian Wildlife and Nature Recovery Fund. All profits from the sale of this rum will go straight to WWF-Australia and this fund that will specifically support wildlife and habitats affected by the Australian bushfire crisis.

WWF’s mission is to create a world where people live and prosper in harmony with nature. WWF-Australia strives to conserve our unique biodiversity and considering the devastating impacts of the bushfires, we need to support them and other organisations like them more than ever.

When we heard about the Australian Wildlife & Nature Recovery Fund, we knew we wanted to partner with WWF-Australia to help them reach their $30 million fundraising target by rallying our Bundy Rum community.

The funds will support WWF’s work on:

  • Wildlife response - including partnering with wildlife response organisations, communities and scientists nationally, for a swift and effective response and recovery at scale.
  • Habitat restoration for people and nature - including restoring forests and damaged wildlife habitat, stopping deforestation, including cultivating habitat connectivity, core habitat and Indigenous and rural fire management.
  • Future-proofing Australia - including driving innovative solutions to help mitigate climate change, driving climate preparedness, species adaptation and long-term wildlife and nature conservation efforts towards securing Australia’s natural resources for people and nature.

Australian Bushfire Regeneration Rum is Bundaberg Original Rum Aged 3 Years. It has notes of raisins, fruitcake, oak, caramel and spice and is smooth on the palate.

The Bundy Bear was more than happy to temporarily give up his spot to Australia’s beloved koala. Just one of the many unique wildlife species whose populations have been devastated by the bushfires.

No, the limited-edition release won’t be individually numbered.

Available on or at our Distillery. Also available at selected Dan Murphy’s, First Choice QLD & BWS stores and their on-line portals plus selected independent retailers.

Yes, there will be an allocation of bottles available to purchase direct from the Distillery.

Yes, you can purchase more than one bottle.

The label illustrates the journey from fire ravaged bushland through to regenerated bushland. We’ve highlighted many of the animals affected by the recent fires who lost their lives and habitat and our Bundy Bear has also stepped aside to bring one of the most affected animals, the koala, to the forefront.